P&G: Ivory Snow, 1950s-1960s
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| Narrator | This is a story about diapers | 0:01 |
| that started life exactly alike. | 0:03 | |
| Made from the same soft cotton. | 0:06 | |
| Woven in the very same mill | 0:08 | |
| and bought for two equally lovable babies. | 0:10 | |
| But here the resemblance ends. | 0:13 | |
| One set of diapers was washed in Ivory Snow, | 0:16 | |
| the safest possible soap, | 0:19 | |
| the only soap both ivory safe and granulated | 0:21 | |
| for efficiency to get things really clean, | 0:24 | |
| gentle clean in any machine, | 0:27 | |
| they came out light as summer air | 0:30 | |
| free from irritating deposits | 0:32 | |
| and far softer than those other diapers next door. | 0:34 | |
| Done with a wash day detergent | 0:38 | |
| they looked so uncomfortable. | 0:39 | |
| It felt so stiff and rough by comparison. | 0:41 | |
| Ivory Snows perfect for diapers and all baby things. | 0:44 | |
| So now wouldn't, | 0:47 | |
| you know both babies are wearing cuddly, | 0:48 | |
| soft diapers washed in. | 0:51 | |
| ♪ Wonderful Ivory Snow ♪ | 0:53 | |
| Singer | Mhm, So gentle. | 0:57 |
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