P&G: Ivory Snow, 1950s-1960s
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| - | Let's face it, a mother's work is never done. | 0:01 |
| - | I wouldn't mind all the baby's wash if it came out better. | 0:04 |
| My Betsy's diapers are kind of rough and scratchy. | 0:08 | |
| Not as soft as they should be. | 0:11 | |
| - | Well, goodness. | 0:13 |
| Baby things need the safest possible soap, Ivory Snow. | 0:14 | |
| - | Does it make a difference? | 0:19 |
| - | You bet. | 0:20 |
| I remember the first time | 0:22 | |
| I did Timmy's diapers in Ivory Snow. | 0:23 | |
| I was amazed at how soft they were. | 0:25 | |
| Heaps softer than those I'd been doing with detergents. | 0:28 | |
| I just knew, diapers that soft were safe. | 0:31 | |
| No harsh deposits to irritate tender skin. | 0:34 | |
| Ivory Snow got all Timmy's wash kitten soft, | 0:37 | |
| fresh and sweet-smelling too. | 0:41 | |
| It's the only washing product | 0:43 | |
| that's Ivory safe and granulated. | 0:45 | |
| Perfect for machines. | 0:47 | |
| - | Well, if your Timmy can have it soft, | 0:49 |
| so can my Betsy. | 0:52 | |
| Wonderful Ivory Snow. | 0:54 | |
| Timmy's Mom | Mm, so gentle. | 0:56 |
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