P&G: Ivory Snow, 1950s-1960s
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| Baby | Yes, I love visiting Auntie Jane. | 0:01 |
| Now that she's learned something | 0:04 | |
| but honestly, last week she seemed to think | 0:06 | |
| that all my diapers had to be was clean. | 0:08 | |
| Didn't realize they weren't nearly as soft as I'm used to, | 0:11 | |
| sort of stiff and scratchy, and I let her know it. | 0:14 | |
| Narrator | So Auntie Jane went next door for advice | 0:19 |
| and that baby's mother told her | 0:22 | |
| for the softest possible diapers, | 0:24 | |
| use the safest possible washing product, Ivory Snow. | 0:26 | |
| It gets diapers not just clean, but gentle clean, | 0:30 | |
| far softer than detergents can. | 0:34 | |
| Feel the difference. | 0:36 | |
| You just know diaper this soft are safe, | 0:38 | |
| no harsh irritating deposits. | 0:41 | |
| Ivory Snow's the only soap both ivory safe and granulated, | 0:43 | |
| perfect for machines. | 0:47 | |
| Gets all baby wash gentle clean. | 0:49 | |
| Baby | Well I've had it soft ever since, | 0:52 |
| thanks to wonderful Ivory Snow. | 0:54 | |
| Mm, so gentle. | 0:57 |
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