P&G: Ivory Snow, 1950s-1960s
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| Narrator | This is a story about diapers | 0:01 |
| that started life exactly alike. | 0:04 | |
| Made from the same soft cotton | 0:06 | |
| woven in the very same mill | 0:09 | |
| and bought for two equally lovable babies. | 0:10 | |
| But here the resemblance ends. | 0:14 | |
| One set of diapers was washed in Ivory Snow, | 0:16 | |
| the safest possible soap. | 0:20 | |
| The only soap both ivory safe and granulated for efficiency | 0:21 | |
| to get things really clean, | 0:26 | |
| gentle clean in any machine. | 0:28 | |
| They came out light as summer air, | 0:30 | |
| free from irritating deposits | 0:33 | |
| and far softer than those other diapers next door. | 0:35 | |
| Done with a wash day detergent | 0:38 | |
| they looked so uncomfortable, | 0:39 | |
| felt so stiff and rough by comparison. | 0:42 | |
| Ivory Snow's perfect for diapers and all baby things. | 0:44 | |
| So now wouldn't you know? | 0:48 | |
| Both babies are wearing cuddly soft diapers washed in | 0:50 | |
| ♪ Wonderful Ivory Snow ♪ | 0:54 | |
| Female | Hmm, so gentle. | 0:57 |
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