P&G: Ivory Snow, 1950s
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| - | I know a mother-in-law is not supposed to give advice. | 0:01 |
| So when the kids acted up, not a word. | 0:06 | |
| And when the muffins burn, not a word. | 0:10 | |
| But when she started to do her best chenille bedspread | 0:14 | |
| with a washday detergent, I had to say. | 0:17 | |
| Dear, don't you have Ivory Snow? | 0:21 | |
| - | Yes. I use it for my nylons. | 0:23 |
| Mother-in-Law | Well use it for that bedspread, too. | 0:25 |
| It's the safest possible soap. | 0:27 | |
| It'll get your spread softer and fluffier | 0:30 | |
| than that detergent ever did. | 0:32 | |
| - | But in the machine? | 0:34 |
| Mother-in-Law | Of course. | 0:35 |
| It's the only soap that's ivory safe | 0:36 | |
| and granulated for your machine. | 0:39 | |
| It gets all the nice stains really clean. | 0:41 | |
| There, see how much softer and fluffier that spread is? | 0:44 | |
| - | Wonderful. | 0:48 |
| And these curtains never came out so fresh before. | 0:49 | |
| Thanks to your advice. | 0:52 | |
| - | Well, it's always safe to recommend wonderful Ivory Snow. | 0:54 |
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