P&G: Ivory Snow, 1950s
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| - | Aw, some people have it soft. | 0:04 |
| Sit around on soft old cushions, | 0:07 | |
| playing with soft little old toys. | 0:10 | |
| God, everything's super special. Pretty soft I'll say. | 0:13 | |
| Narrator | Yes, baby does have it pretty soft Tommy, | 0:18 |
| especially with Ivory Snow on the job. | 0:20 | |
| Look at those cuddly soft diapers. | 0:23 | |
| Ivory Snow leaves them light as air, | 0:25 | |
| far softer than with wash day detergents | 0:28 | |
| and free from irritating deposits. | 0:30 | |
| Mild, gentle Ivory Snow treats everything baby wears | 0:33 | |
| as tenderly as you'd treat baby himself. | 0:37 | |
| It's the safest possible soap. | 0:39 | |
| The only soap both Ivory safe and granulated | 0:42 | |
| for efficiency in any machine. | 0:45 | |
| Yes, it's a soft life for some people. | 0:47 | |
| Pretty soft. | 0:52 | |
| Woman | Wonderful Ivory Snow. | 0:54 |
| Mm | 0:56 | |
| so gentle. | 0:58 |
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