P&G: Ivory Snow, 1950s
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| Narrator | In a happy home, | 0:01 |
| the signs of love are everywhere, | 0:03 | |
| in the sweet and tender care, | 0:05 | |
| a little girl gives her baby sister, | 0:07 | |
| in the lessons learned when baby gets her bottle, | 0:09 | |
| in the many ways that special care is shown, | 0:12 | |
| like washing everything that touches babies tender skin, | 0:15 | |
| in the safest possible soap. | 0:18 | |
| Ivory Snow. | 0:20 | |
| Ivory Snow is the only soap both ivory safe, | 0:21 | |
| and granulated for efficiency in any machine. | 0:25 | |
| That's why all of babies things come out of your machine | 0:28 | |
| really clean, gentle clean. | 0:31 | |
| Little shirts, sweaters, sleepers, cuddly soft, ivory safe, | 0:33 | |
| and diapers free from irritating deposits, | 0:38 | |
| and far softer than when washed with detergents, | 0:40 | |
| soft as summer air and sunshine fresh. | 0:43 | |
| Yes, the signs of love are everywhere. | 0:47 | |
| Discovered at a very early age, | 0:49 | |
| remembered through the years. | 0:51 | |
| ♪ Wonderful Ivory Snow ♪ | 0:53 | |
| Lady | Hmm, so gentle. | 0:57 |
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