P&G: Ivory Snow, 1950s
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| - | What are little girls made of sugar and spice and bottles | 0:02 |
| on ice and walking the floor and diapers galore | 0:05 | |
| and tender skin that has to be treated gently | 0:10 | |
| as a rose pedal. | 0:13 | |
| No one does so many mothers wash diapers and | 0:14 | |
| everything that touches that tender skin | 0:17 | |
| in wonderful Ivory Snow. | 0:19 | |
| It's the safest possible soap. | 0:21 | |
| leaves baby clothes and diapers really clean, | 0:23 | |
| gentle clean free from irritating deposits | 0:26 | |
| and far softer than when washed with detergents. | 0:29 | |
| There is no other soap like pure, gentle Ivory Snow | 0:32 | |
| because it's the only soap, both ivory safe | 0:36 | |
| and granulated for efficiency in any machine. | 0:39 | |
| So most everything bibs to blankets, diapers | 0:42 | |
| to dresses can go right into the machine with Ivory Snow. | 0:44 | |
| Yes, for little girls made | 0:49 | |
| of sugar and spice wash everything nice in | 0:50 | |
| Wonderful Ivory Snow | 0:53 | |
| Mmm so gentle. | 0:58 |
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