P&G: Ivory Snow, 1950s
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| Narrator | Everybody knows | 0:02 |
| babies are hard to photograph, | 0:03 | |
| but not impossible if you start with a happy baby. | 0:05 | |
| To get that happy baby | 0:09 | |
| feed him well, love him a lot, | 0:11 | |
| and keep him comfy with safety soft baby clothes | 0:13 | |
| washed in Ivory Snow. | 0:16 | |
| It's the safest possible soap. | 0:19 | |
| The only soap that's ivory safe and granulated | 0:21 | |
| for efficiency in your machine. | 0:24 | |
| Diapers washed in Ivory Snow always come out | 0:26 | |
| light as air, clean as sunshine, | 0:29 | |
| far softer than if washed in strong soaps and detergents, | 0:32 | |
| and free from irritating deposits | 0:36 | |
| that can chaff baby's tender skin. | 0:38 | |
| Ivory Snow treats baby things | 0:41 | |
| as gently as you treat baby himself. | 0:43 | |
| So for happier babies | 0:47 | |
| and smiley-er baby pictures, get diapers and baby cloths | 0:48 | |
| really clean, gentle clean with... | 0:52 | |
| ♪ Wonderful Ivory Snow ♪ | 0:55 | |
| Woman | Mmm, so gentle. | 0:58 |
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