P&G: Ivory Snow, 1950s
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| Presenter | Everybody knows babies are hard to photograph, | 0:02 |
| but not impossible if you start with a happy baby. | 0:05 | |
| To get that happy baby, | 0:09 | |
| feed him well, | 0:10 | |
| love him a lot, | 0:12 | |
| and keep him comfy, | 0:13 | |
| with safety-soft baby clothes washed in Ivory Snow. | 0:14 | |
| It's the safest possible soap, | 0:19 | |
| the only soap that's Ivory safe | 0:21 | |
| and granulated for efficiency in your machine. | 0:23 | |
| Diapers washed in Ivory Snow | 0:26 | |
| always come out light as air, | 0:28 | |
| clean as sunshine, | 0:30 | |
| far softer than if washed in strong soaps and detergents, | 0:32 | |
| and free from irritating deposits | 0:36 | |
| that can chafe baby's tender skin. | 0:38 | |
| Ivory Snow treats baby things | 0:41 | |
| as gently as you treat baby himself. | 0:43 | |
| So for happier babies and smileyer baby pictures, | 0:46 | |
| get diapers and baby clothes really clean, | 0:50 | |
| gentle clean, with- | 0:53 | |
| ♪ Wonderful Ivory Snow ♪ | 0:55 | |
| Commenter | Hmm, so gentle. | 0:58 |
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