P&G: Ivory Snow, 1950s
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| (mother singing) | 0:02 | |
| ♪ Sleep my child so safe and comfy all through the night ♪ | 0:03 | |
| - | (Narrator) Yes, safe and comfy all through the night | 0:12 |
| and safe and comfy all day too | 0:16 | |
| because everything this baby wears | 0:18 | |
| is washed in gentle Ivory Snow. | 0:20 | |
| Comes out far softer | 0:22 | |
| than with any detergent. | 0:24 | |
| Shirts, sweaters. So soft! | 0:26 | |
| And diapers? Light as air! Clean as sunshine. | 0:27 | |
| They're ivory safe, free from harsh deposits | 0:31 | |
| that can chafe babies' tender skin | 0:34 | |
| Use Ivory Snow for baby things in your machine. | 0:36 | |
| It's granulated for efficiency. | 0:38 | |
| So everything comes out really clean, really safe. | 0:40 | |
| Yes, during the day or all through the night, | 0:44 | |
| baby soft skin needs safety, soft clothes | 0:47 | |
| washed in Ivory Snow. | 0:51 | |
| The safest possible soap. | 0:52 | |
| (woman singing) | 0:54 | |
| ♪ Ivory Snow, it's the only soap you see that's ivory safe ♪ | 0:55 | |
| and granulated for efficiency. | 0:59 | |
| Best care for the things that babies wear. | 1:02 | |
| Ivory Snow, wonderful Ivory snow! ♪ | 1:06 | |
| - | (woman) Mm, so gentle. | 1:13 |
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