P&G: Ivory Snow, 1950s
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| - | A baby's world is full of discovery. | 0:01 |
| Fascinating discoveries. | 0:04 | |
| Some of them dangerous. | 0:06 | |
| Others, safe as safe can be. | 0:08 | |
| This young explorer is discovering | 0:10 | |
| the safest possible soap | 0:12 | |
| for everything she wears, Ivory Snow. | 0:14 | |
| And her mommy's discovered she's happiest | 0:17 | |
| in Ivory Snow washed clothes. | 0:19 | |
| Free of irritating deposits | 0:21 | |
| that might chafe her tender skin. | 0:23 | |
| She's discovered that little shirts, | 0:25 | |
| nighties, and of course diapers, | 0:26 | |
| when washed in Ivory Snow, | 0:29 | |
| come out so fluffy and soft. | 0:31 | |
| Far softer than with detergent. | 0:33 | |
| So safe and gentle. | 0:36 | |
| And, pleasant discover, Ivory Snow is granulated; | 0:38 | |
| dissolves so quickly in your washing machine. | 0:42 | |
| The only soap both Ivory safe | 0:45 | |
| and granulated for efficiency. | 0:47 | |
| If you have a baby in your home, | 0:50 | |
| you need the safest possible soap | 0:52 | |
| for everything a baby wears. | 0:54 | |
| Mild and gentle, Ivory Snow. | 0:56 |
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