P&G: Ivory Snow, 1950s
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| - | We have a baby in our house | 0:01 |
| and I always wash her clothes in mild, gentle Ivory Snow. | 0:03 | |
| It's the safest possible soap you can buy | 0:08 | |
| for all babies things. | 0:10 | |
| Little shirts, diapers | 0:11 | |
| everything that touches her tender skin. | 0:13 | |
| We women like Ivory Snow because it's so mild and pure. | 0:17 | |
| 99 and 44 100th's percent pure. | 0:21 | |
| Leaves no irritating deposits to chaff baby's skin. | 0:24 | |
| Yes, diapers and other baby clothes washed in Ivory Snow | 0:28 | |
| come out so wonderfully clean and soft, | 0:31 | |
| far softer than with strong soaps or detergents. | 0:35 | |
| Ivory Snow is granulated too | 0:38 | |
| for efficiency in your machine. | 0:40 | |
| The only soap both ivory safe and granulated. | 0:42 | |
| So if you have a baby in your house | 0:45 | |
| always use Ivory Snow | 0:47 | |
| for diapers, dainty dresses, all baby clothes | 0:49 | |
| you wash by hand or machine. | 0:52 | |
| For baby things there's just nothing | 0:54 | |
| like wonderful Ivory Snow. | 0:56 |
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