P&G: Ivory Snow, 1950s
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| Narrator | So gentle. | 0:02 |
| Ivory Snow. | 0:03 | |
| For everything you wash with special care. | 0:05 | |
| By hand or by machine, | 0:08 | |
| there's nothing like wonderful Ivory Snow. | 0:10 | |
| The snowman's right, | 0:13 | |
| because Ivory Snow's the only soap | 0:15 | |
| both Ivory-mild for safety and granulated for efficiency. | 0:17 | |
| That makes it perfect. | 0:22 | |
| Not only for filming nylons and lingerie | 0:23 | |
| you do by hand, | 0:26 | |
| but nice things you put in your washing machine | 0:27 | |
| like blankets, bed spreads, | 0:30 | |
| table linen. | 0:32 | |
| And Ivory Snow is just made for baby things. | 0:33 | |
| Diapers, dainty dresses, | 0:36 | |
| everything that touches baby's tender skin. | 0:38 | |
| Ivory Snow is the safest possible soap | 0:41 | |
| you can buy for all these things. | 0:43 | |
| Ivory mild, 99 and 44 100th percent pure. | 0:45 | |
| And granulated for efficiency. | 0:50 | |
| Yes, for everything you wash with special care, | 0:52 | |
| by hand or machine, | 0:55 | |
| there's nothing like wonderful Ivory Snow. | 0:57 |
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