P&G: Dawn Dishwashing Liquid, 1970s
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| - | Now that I'm really a member of this family, | 0:01 |
| can I ask for the old family recipe? | 0:03 | |
| - | You mean beef a la Mom! (laughs) | 0:05 |
| - | The best I ever ate! | 0:07 |
| - | Well, since today's your first month anniversary, sure, | 0:09 |
| anything you like. | 0:13 | |
| I do enjoy compliments on my cooking, | 0:14 | |
| but I don't enjoy the greasy dishes. | 0:17 | |
| Look at this grease. | 0:19 | |
| Oh, I'd hate it except for Dawn dishwashing liquid. | 0:20 | |
| Dawn sure can handle grease, even the tough greasy jobs. | 0:24 | |
| Dawn takes grease out of your way. | 0:27 | |
| Narrator | Dawn does more than just get grease off. | 0:29 |
| Watch: even with half a cup of grease added to dishwater, | 0:31 | |
| Dawn breaks up the grease, surrounds it, | 0:34 | |
| Dawn takes grease out of your way to help keep it | 0:36 | |
| from settling back on your dishes. | 0:38 | |
| - | Dawn helps keep grease away from my pans, glasses, dishes. | 0:39 |
| Even the water doesn't feel greasy or my hands. | 0:43 | |
| I wouldn't be without Dawn. | 0:46 | |
| - | I remember our first month anniversary. | 0:48 |
| Your mother baked a cake. | 0:51 | |
| Happy first month anniversary! | 0:52 | |
| (everyone cheers) | ||
| - | The best yet! | 0:54 |
| (everyone chuckles) | ||
| Narrator | Dawn takes grease out of your way. | 0:56 |
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