P&G: Crest Toothpaste, 1960s
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| - | And you might get a hole in your tooth. | 0:03 |
| - | And one of your teeth might fall out. | 0:05 |
| - | [June Lockhart} Oh, that wouldn't be nice, would it? | 0:09 |
| - | And if you-- | 0:10 |
| - | But it would be nice to put it under your pillow. | 0:11 |
| June Lockhart | Ha, now that's a good idea, yes. | 0:14 |
| Hi, I'm June Lockhart, | 0:16 | |
| and we're relaxing around the pool | 0:18 | |
| in Hidden Valley, California. | 0:20 | |
| I'm talking with a group of young ladies | 0:22 | |
| that I'd like you to know. | 0:23 | |
| We were just discussing teeth and how we take care of them. | 0:25 | |
| Pammy, tell me, | 0:28 | |
| how can you help yourself not get cavities? | 0:29 | |
| - | My dentist looks at my teeth in the office. | 0:32 |
| - | What else can you do to prevent cavities, Susie? | 0:36 |
| - | Don't eat when mommy says "Uh-uh, Susie". | 0:39 |
| - | My mommy tells me to eat raw carrots | 0:42 |
| and brush with Crest toothpaste. | 0:46 | |
| June Lockhart | What does your mother say | 0:50 |
| when you forget to brush your teeth? | 0:51 | |
| - | She says, "You forgot to brush your teeth, Pammy." | 0:53 |
| June Lockhart | Just like that? | 0:58 |
| - | Or, "honey". | 0:59 |
| - | Oh. | 1:00 |
| Kelly, what kind of toothpaste do you use? | 1:02 | |
| - | Crest. | 1:05 |
| June Lockhart | You do? | 1:05 |
| Have you used it for a long time? | 1:06 | |
| How many years? | 1:08 | |
| - | Fifteen. | 1:10 |
| June Lockhart | (chuckles) Well, that's wonderful. | 1:12 |
| Why? | 1:13 | |
| - | 'Cause it helps prevent cavities. | 1:16 |
| June Lockhart | Oh. | 1:19 |
| How do you know that? | 1:21 | |
| - | My mother told me. | 1:24 |
| Lockhart | Yeah. (chuckles) | 1:26 |
| And what else did she tell you about it? | 1:27 | |
| - | Well, that's all, 'cause I knew all the rest. | 1:31 |
| (June laughs) | 1:34 | |
| - | Well, then undoubtedly, | 1:35 |
| you know that Crest has been tested for twelve years. | 1:37 | |
| And in test after test, | 1:40 | |
| Crest proved that it's effective against cavities. | 1:42 | |
| This seal and statement signify | 1:45 | |
| that Crest is accepted by the Council on Dental Therapeutics | 1:47 | |
| of the American Dental Association. | 1:51 | |
| Don't you wish there had been Crest | 1:53 | |
| to help prevent cavities when you were growing up? | 1:55 |
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