P&G: Crest Toothpaste, 1960s
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| - | There now. | 0:01 |
| Isn't that great? | 0:02 | |
| (kids laughing) | ||
| All Children | Sure is. | 0:04 |
| - | Who's enjoying the program the most? | 0:04 |
| - | I am. | 0:06 |
| - | I am. | 0:07 |
| (June laughing) | ||
| - | All right now. | 0:09 |
| Before we go on, | 0:09 | |
| I have a riddle for you. | 0:10 | |
| Can you name one thing being worn by everybody | 0:12 | |
| watching this program? | 0:16 | |
| - | I know. | 0:17 |
| A dress. | 0:18 | |
| - | Boys don't wear dresses. | 0:20 |
| June | No, they don't, do they? | 0:22 |
| You give up? | 0:23 | |
| - | Yes. | 0:24 |
| June | A smile. | 0:25 |
| You see? | 0:26 | |
| You're wearing a smile. | 0:27 | |
| - | My grandma says I have most | 0:29 |
| prettiest smile in the whole world. | 0:31 | |
| - | She just said that because she's your grandma. | 0:34 |
| (June laughing) | 0:37 | |
| June | But you do have a pretty smile, Nikki. | 0:38 |
| I can see you take good care of your teeth. | 0:41 | |
| - | I brush them a lot. | 0:43 |
| - | Do you use toothpaste? | 0:45 |
| - | What kind? | 0:48 |
| - | I forget. | 0:49 |
| - | I know. | 0:50 |
| I use Crest. | 0:52 | |
| - | Is it this kind? | 0:54 |
| Why do you use Crest? | 0:55 | |
| - | Because my mother buys it. | 0:58 |
| - | I use Crest because I don't want to get | 1:00 |
| a lot of cavities. | 1:02 | |
| June | Very good. | 1:03 |
| Well, here's another riddle. | 1:05 | |
| Who is the most important person | 1:06 | |
| for taking care of your teeth? | 1:08 | |
| - | The dentist. | 1:11 |
| June | Well, he's the expert, all right. | 1:12 |
| And it is important for him to check our teeth | 1:14 | |
| at least twice a year, | 1:16 | |
| but there's somebody else. | 1:17 | |
| - | My mother? | 1:19 |
| June | Well, mothers are important too. | 1:21 |
| They see that we get the right food | 1:23 | |
| and they show us how to brush. | 1:25 | |
| But there's still one person | 1:27 | |
| who does most of the work. | 1:28 | |
| That's you, yourself. | 1:30 | |
| You're the one who has to skip treats | 1:31 | |
| between meals. | 1:33 | |
| - | I have to brush all the time. | 1:34 |
| (June laughing) | 1:36 | |
| - | And the toothpaste to remember is... | 1:37 |
| All Children | Crest. | 1:41 |
| June | Crest. | 1:42 |
| For families who want fewer cavities. | 1:43 | |
| This seal and statement signify | 1:48 | |
| that Crest is accepted | 1:50 | |
| by the Council on Dental Therapeutics | 1:51 | |
| of the American Dental Association. | 1:53 | |
| Now to keep those smiles blooming, | 1:55 | |
| back to the program. | 1:58 |
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