P&G: Crest Toothpaste, 1960s
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| (group cadencing) | 0:01 | |
| Narrator | Back at Howe Military School, | 0:04 |
| we always marched together. | 0:06 | |
| (group cadencing) | 0:08 | |
| Well, (chuckle) almost always. | 0:12 | |
| Once, we were split up on purpose for a toothpaste test. | 0:13 | |
| Each group brushed three times a day for two years, | 0:17 | |
| but with a different toothpaste, | 0:20 | |
| and mine reduced cavities 46%, almost half. | 0:22 | |
| Later we learned it was Crest. | 0:27 | |
| The others used the same toothpaste, | 0:29 | |
| but without fluoristan. | 0:31 | |
| Since then, it's regular checkups, | 0:33 | |
| watch between meal treats | 0:35 | |
| and brush often with Crest. | 0:36 | |
| - | (Narrator) In test after test after test | 0:39 |
| Crest reduced cavities 21%, 34%, | 0:41 | |
| and in this test, 46%, almost half. | 0:45 | |
| This seal in statement signify that crest toothpaste | 0:50 | |
| is accepted by the council on dental therapeutics | 0:53 | |
| of the American Dental Association. | 0:55 | |
| Crest, proved effective against cavities. | 0:57 |
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