P&G: Crest Toothpaste, 1960s
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| (girls screaming and giggling) | 0:01 | |
| - | Pillow fights used to be fun for Jane and me, | 0:02 |
| but when it came time to brush our teeth, | 0:05 | |
| we didn't kid around. | 0:06 | |
| 'Cause we were in a toothpaste test | 0:08 | |
| back at school for three years. | 0:09 | |
| And Jane's group had 21% fewer cavities with Crest. | 0:11 | |
| My group used the same toothpaste, but without fluoristan. | 0:15 | |
| Now it's regular checkups, watch treats | 0:18 | |
| and brush often with Crest | 0:21 | |
| Announcer | In test. | 0:22 |
| After test | 0:24 | |
| After test. | 0:24 | |
| Crest reduced cavities | 0:25 | |
| 21%, | 0:27 | |
| 34%, | 0:28 | |
| 46%. | 0:30 | |
| This seal and statements signify that | 0:32 | |
| Crest toothpaste is accepted by | 0:34 | |
| the Council on Dental Therapeutics | 0:36 | |
| of the American Dental Association. | 0:37 |
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