P&G: Crest Toothpaste, 1960s
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| Woman | At the carnival, my roommate Marianne tried hard. | 0:02 |
| But I usually won the prize. | 0:06 | |
| Once though, she came out ahead, | 0:12 | |
| when we were on opposite sides | 0:14 | |
| in a toothpaste test back at school. | 0:15 | |
| For two years, each side brushed | 0:17 | |
| with a different toothpaste, and hers reduced cavities 34%. | 0:19 | |
| Later, we learned it was Crest. | 0:23 | |
| My side used the same toothpaste, | 0:25 | |
| but without fluoristan. | 0:26 | |
| Now it's regular checkups, watch between meal treats, | 0:28 | |
| and brush often with Crest. | 0:31 | |
| Narrator | Crest reduced cavities 34% in this test. | 0:33 |
| In a similar test, 21%. | 0:37 | |
| And in still another test | 0:39 | |
| where everyone brushed three times a day, | 0:41 | |
| Crest reduced cavities 46%, almost half. | 0:43 | |
| This seal and statement signify | 0:48 | |
| that Crest toothpaste is accepted | 0:50 | |
| by the Council on Dental Therapeutics | 0:52 | |
| of the American Dental Association. | 0:54 | |
| Crest proved effective against cavities. | 0:56 |
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