P&G: Crest Toothpaste, 1950s
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| - | Hey Coop, how 'bout it? | 0:01 |
| This Crest, you think it can really prevent cavities? | 0:02 | |
| - | Oh, I don't know, Ollie. | 0:06 |
| - | Well, I'm a Missouri Dragon. | 0:08 |
| I say nothing can prevent cavities! | 0:10 | |
| My family's brushed and always gotten them. | 0:13 | |
| - | Well, naturally. You dragons brush with gunpowder | 0:16 |
| to breathe fire and that would-- | 0:19 | |
| Take it easy, take it easy! | 0:21 | |
| - | Coop, dragons use toothpaste. | 0:23 |
| Whichever toothpaste is on sale. We're smart. | 0:26 | |
| - | Yet, Ollie, it would be smarter to get Crest | 0:29 |
| and fight cavities. Here's a film | 0:31 | |
| of a university test that may convince you. | 0:33 | |
| Crest cuts cavities as no regular toothpaste can. | 0:36 | |
| My young friends are just a few of the thousands of people | 0:40 | |
| here in Bloomington who took part in a six-year series | 0:42 | |
| of tests on Crest. | 0:46 | |
| Crest, you know, is the toothpaste with fluoride. | 0:49 | |
| The same fluoride dentists put right on your teeth | 0:52 | |
| to prevent cavities. | 0:55 | |
| Now, you use Crest in the test, didn't you? | 0:56 | |
| All | Yeah. | 1:00 |
| - | And, on this side, you used ordinary toothpaste | 1:01 |
| for comparison, right? | 1:05 | |
| All | Yes. | 1:06 |
| - | Now, let's see. | 1:07 |
| John Booker, you brushed with Crest, didn't you? | 1:10 | |
| - | Yep. | 1:12 |
| - | How'd you make out? | 1:13 |
| - | Just fine. I only had two cavities. | 1:14 |
| - | Good. | 1:15 |
| And you, young lady. | 1:17 | |
| - | My name is Donna Hayes and I haven't had any | 1:18 |
| new cavities in a whole year. | 1:20 | |
| - | Wonderful. Now, you youngsters over here | 1:21 |
| used ordinary toothpaste. How did things go for you? | 1:25 | |
| - | Well, not so good. | 1:28 |
| At least we got a lot of free toothpaste. | 1:30 | |
| (all laughing) | 1:32 | |
| - | These experiences are typical. | 1:34 |
| In the test with these youngsters, the Crest group | 1:37 | |
| got 49% fewer cavities than the group | 1:40 | |
| that used ordinary toothpaste. | 1:43 | |
| These youngsters, much like yours, are living proof | 1:46 | |
| that simply by switching from ordinary toothpaste | 1:50 | |
| to Crest with fluoride, you may cut your family's | 1:53 | |
| cavity rate almost in half. For children | 1:56 | |
| and grown-ups too. Believe me, it's worth it. | 1:59 | |
| Crest, the fluoride toothpaste. | 2:03 |
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