P&G: Crest Toothpaste, 1950s
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| Frank | This is Willie, a hamster. | 0:01 |
| His toothbrush. | 0:04 | |
| Willie's teeth have never had a cavity. | 0:06 | |
| My other guests have had only two cavities among them | 0:08 | |
| in four years. | 0:11 | |
| Willie and these children have helped test the | 0:12 | |
| decay preventive few thought possible five years ago. | 0:14 | |
| That decay preventive, fluoride in toothpaste form. | 0:18 | |
| Crest toothpaste. | 0:23 | |
| Why fluoride? | 0:25 | |
| Since 1944, dentists could apply fluoride on teeth | 0:26 | |
| to prevent cavities | 0:30 | |
| yet what was needed was an inexpensive method | 0:32 | |
| for applying fluoride on teeth at home | 0:34 | |
| and in 1952, researchers at a Midwestern university | 0:37 | |
| did develop such a method. | 0:41 | |
| Crest, a wonderful tasting toothpaste | 0:43 | |
| with a highly effective fluoride formula, | 0:47 | |
| fluoristan. | 0:49 | |
| Hamsters like Willie had their teeth | 0:50 | |
| brushed with this toothpaste. | 0:53 | |
| The evidence was conclusive, it worked. | 0:54 | |
| But how well did it work on people? | 0:57 | |
| Let's ask Burling Votaw, | 1:00 | |
| one of the scientists who tested Crest. | 1:02 | |
| - | Here is your answer Frank. | 1:05 |
| These healthy teeth | 1:08 | |
| all these kids use Crest. | 1:09 | |
| In six years of testing, thirty-seven-hundred people | 1:12 | |
| used fifteen tons of toothpaste. | 1:15 | |
| Thousands of checks of teeth were made monthly. | 1:18 | |
| - | And the result? | 1:21 |
| - | Crest reduced cavities about half. | 1:23 |
| In out first test on children, | 1:27 | |
| cavity reduction was forty-nine percent | 1:29 | |
| in another test on adults, forty-two percent, | 1:31 | |
| and in our latest test, fifty-seven percent. | 1:34 | |
| - | And Crest is producing similar results | 1:36 |
| for millions of families today. | 1:38 | |
| Yes, the university that developed the toothpaste | 1:40 | |
| has granted Proctor and Gamble exclusive license | 1:44 | |
| to make it as Crest. | 1:46 | |
| Crest, the fluoride toothpaste that works. | 1:48 | |
| Crest, the toothpaste that means you too may hear | 1:51 | |
| "Look Mom, no cavities." | 1:54 | |
| Crest, the fluoride toothpaste. | 1:57 |
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