P&G: Crest Toothpaste, 1950s
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| - | Mom, | 0:01 |
| oh Mom. | 0:02 | |
| Look mom, no cavities. | 0:04 | |
| - | Oh Barbara, that's wonderful. | 0:06 |
| The dentist says no new cavities. | 0:09 | |
| I'm so glad we changed to Crest toothpaste. | 0:13 | |
| Narrator | This could happen at your house | 0:16 |
| for Crest is the toothpaste that works, | 0:18 | |
| works because Crest contains fluoride. | 0:20 | |
| Tests proved what Crest could do. | 0:23 | |
| Tests made at the leading university. | 0:26 | |
| They went on for a total of four years. | 0:28 | |
| Thousands of grown-ups and children took part, | 0:31 | |
| like young Bill Wells here. | 0:33 | |
| Half brushed with ordinary toothpaste, | 0:36 | |
| half brushed with Crest. | 0:38 | |
| Look what the x-rays and dental examination shows. | 0:41 | |
| Crest cut cavities almost in half | 0:45 | |
| for children and grown-ups both. | 0:48 | |
| Isn't Crest with fluoride the one for your family? | 0:51 | |
| Wouldn't you like to hear, oh mom, | 0:53 | |
| look mom, no cavities. | 0:57 |
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