P&G: Crest Toothpaste, 1950s
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| - | Ma! | 0:01 |
| Oh, Ma! | 0:03 | |
| Look Mom, no cavities. | 0:05 | |
| - | Oh Mike, that's wonderful. | 0:07 |
| The dentist says no new cavities. | 0:09 | |
| I'm so glad we changed to Crest toothpaste. | 0:12 | |
| Narrator | This could happen at your house, | 0:14 |
| for Crest is the toothpaste that works. | 0:16 | |
| Works because Crest contains fluoride. | 0:19 | |
| Tests proved what Crest could do. | 0:22 | |
| Tests made at a leading university. | 0:24 | |
| They went on for a total of four years. | 0:27 | |
| Thousands of grownups and children took part. | 0:30 | |
| Like young Ruth Jeffrey here. | 0:33 | |
| Half brushed with ordinary toothpaste, | 0:36 | |
| half brushed with Crest. | 0:39 | |
| Look what the x-rays and dental examinations showed. | 0:41 | |
| Crest cut cavities almost in half, | 0:45 | |
| for children and grownups both. | 0:48 | |
| Isn't Crest with fluoride the one for your family? | 0:50 | |
| Wouldn't you like to hear? | 0:53 | |
| - | Oh, Ma! | 0:55 |
| Look Mom, no cavities. | 0:57 |
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