P&G: Dawn Dishwashing Liquid, 1970s
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| - | Oh grandma, I've had my eyes on this since I was twelve. | 0:01 |
| Oh, thank you so much. | 0:04 | |
| A new coated frying pan, thanks. | 0:06 | |
| A popcorn popper, oh that's neat. | 0:10 | |
| - | With all those other presents, you're gonna need this. | 0:13 |
| - | Dawn dish washing detergent, telling me something Mary? | 0:17 |
| - | You bet, it's new, read the label. | 0:20 |
| Female | Dawn effective on grease. | 0:22 |
| - | See you'd love way it handles grease | 0:24 |
| on all kinds of things. | 0:26 | |
| - | What about grandma's China? | 0:27 |
| - | That's easy for Dawn. | 0:29 |
| But Dawn even handles grease on all kind of today's dishes, | 0:30 | |
| plastic, oven ware, coated pans, the works. | 0:33 | |
| I'll show you later. | 0:36 | |
| - | You've got one just like mine. | 0:37 |
| - | Yeah, and the way greasy butter sticks to plastic, | 0:39 |
| you'll really love how Dawn works. | 0:42 | |
| See for yourself. | 0:44 | |
| - | Doesn't look greasy, doesn't feel greasy. | 0:46 |
| Neither do my hands. | 0:49 | |
| - | Something new, something blue. | 0:50 |
| - | Dawn. | 0:53 |
| Narrator | Get new Dawn from Procter and Gamble. | 0:54 |
| Today's dish washing liquid | 0:56 | |
| for the kind of greasy dishes you do today. | 0:57 |
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