P&G: Dawn Dishwashing Liquid, 1970s
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| Announcer | Dawn. | 0:02 |
| New Dawn dish washing liquid. | 0:03 | |
| It's for people who love to cook. | 0:04 | |
| - | Honey, your meatloaf really sticks to a man. | 0:06 |
| - | Anybody can see that. | 0:09 |
| (giggling) | 0:10 | |
| - | I see it. | |
| - | Meatloaf with my special sauce. | 0:11 |
| They love it. | 0:14 | |
| I hate it. | 0:15 | |
| Oh not my meatloaf, | 0:16 | |
| but the grease it makes. | 0:17 | |
| Grease sure it gets around. | 0:19 | |
| And our plastic things, ah. | 0:20 | |
| And when the dishwater gets greasy, | 0:22 | |
| well your hands feel greasy too. | 0:24 | |
| But look at this. | 0:26 | |
| Dawn, new Dawn. | 0:27 | |
| A new dish washing liquid that really works on grease. | 0:29 | |
| Don't ask me how it works, | 0:33 | |
| but new Dawn really gets to grease. | 0:34 | |
| Announcer | Here's how. | 0:36 |
| Even with half a cup of grease added to dishwater | 0:37 | |
| Dawn breaks up the grease, | 0:40 | |
| surrounds it. | 0:41 | |
| Dawn takes grease out of your way. | 0:42 | |
| Helps keep grease from settling back on your dishes. | 0:44 | |
| - | Dawn helps keep grease away from pans, | 0:47 |
| glasses, plastic things, | 0:49 | |
| why even my hands don't feel greasy. | 0:52 | |
| - | Switch to new Dawn for dishes. | 0:55 |
| Dawn takes grease out of your way. | 0:57 |
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