P&G: Dawn Dishwashing Liquid, 1970s
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| Narrator | Dawn. | 0:02 |
| New Dawn dish washing liquid. | 0:03 | |
| It's for people who love to cook. | 0:04 | |
| - | Goes to show you, | 0:06 |
| you don't have to be Italian | 0:07 | |
| to make (imitates kissing) spaghetti and meatballs. | 0:08 | |
| - | But it helps to marry one. | 0:11 |
| Spaghetti, with my special hot sauce. | 0:12 | |
| He loves it. | 0:16 | |
| I hate it. | 0:17 | |
| Not cooking it, but the grease it makes, | 0:18 | |
| what a greasy mess! | 0:20 | |
| And the greasy dishwater makes your hands feel greasy. | 0:23 | |
| But look what I'm using now, | 0:25 | |
| Dawn. | 0:27 | |
| New Dawn, a new dish washing liquid | 0:29 | |
| that really works on grease. | 0:31 | |
| I don't know how, but new Dawn really gets to grease. | 0:33 | |
| Narrator | Here's how, | 0:37 |
| even with half a cup of grease added to dishwater, | 0:38 | |
| Dawn breaks up the grease, surrounds it. | 0:40 | |
| Dawn takes grease out of your way, | 0:42 | |
| helps keep grease from settling back on your dishes. | 0:44 | |
| - | Dawn helps keep grease away from pans, | 0:47 |
| glasses, even plastic things. | 0:50 | |
| And my hands don't feel greasy. | 0:52 | |
| Narrator | Switch to new Dawn for dishes. | 0:55 |
| Dawn takes grease out of your way. | 0:57 |
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