P&G: Crest Toothpaste, 1950s
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| (relaxed acoustic music) | 0:01 | |
| Narrator | In several regions of the West, | 0:03 |
| children rarely got tooth decay. | 0:05 | |
| Why? Their drinking water contained fluoride. | 0:07 | |
| Now, after years of fluoride research, | 0:10 | |
| Procter & Gamble proudly announces | 0:13 | |
| triumph over tooth decay, available to everyone everywhere, | 0:15 | |
| as it brings you Crest toothpaste with fluoristan, | 0:19 | |
| its exclusive stannous fluoride formula, | 0:22 | |
| greatest decay preventive in any toothpaste. | 0:24 | |
| Here's how Crest works: | 0:27 | |
| Crest with fluoristan actually combines with | 0:28 | |
| and strengthens tooth enamel to lock out decay from within. | 0:32 | |
| Yes, when you brush with Crest, | 0:36 | |
| you and your family will have far fewer cavities. | 0:38 | |
| Your teeth will be strengthened against decay, | 0:41 | |
| and regular Crest use will keep them that way. | 0:44 | |
| Crest with fluoristan helps keep your teeth | 0:46 | |
| naturally white and beautiful, | 0:49 | |
| locks out bad breath as it locks out decay. | 0:51 | |
| With Crest, your family approaches the long dreamed of day | 0:54 | |
| of healthy, decay-free teeth. | 0:58 | |
| Start now to triumph over tooth decay with Crest, | 1:00 | |
| the only toothpaste that makes possible | 1:04 | |
| a major reduction in tooth decay. | 1:06 | |
| Get Crest toothpaste with fluoristan, | 1:08 | |
| greatest decay preventive in any toothpaste. | 1:11 |
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