P&G: Crest Toothpaste, 1950s
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| Announcer | In several Western towns, | 0:05 |
| children rarely got tooth decay. | 0:06 | |
| Why? | 0:08 | |
| Their drinking water contained fluoride. | 0:09 | |
| Now after years of fluoride research, | 0:11 | |
| Procter and Gamble proudly announces | 0:14 | |
| triumph over tooth decay. | 0:16 | |
| Available to everyone everywhere. | 0:18 | |
| As it brings you Crest toothpaste with fluoristan. | 0:20 | |
| It's exclusive stannous fluoride formula, | 0:23 | |
| greatest decay preventive in any toothpaste. | 0:26 | |
| Here's how Crest works. | 0:28 | |
| Crest with fluoristan actually combines with and strengthens | 0:30 | |
| tooth enamel to lock out decay from within. | 0:34 | |
| Yes, with Crest, you and your family will have | 0:37 | |
| far fewer cavities. | 0:40 | |
| Your teeth will be strengthened against decay. | 0:41 | |
| And regular Crest use will keep them that way. | 0:44 | |
| Crest helps keep your teeth beautiful. | 0:47 | |
| Blocks out bad breath as it locks out decay. | 0:49 | |
| Start now to triumph over tooth decay. | 0:52 | |
| Get Crest with fluoristan, greatest decay preventive | 0:55 | |
| in any tooth paste. | 0:58 |
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