P&G: Crest Toothpaste, 1960s
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| (soft instrumental music) | 0:01 | |
| Narrator | In several western towns, | 0:04 |
| children rarely got tooth decay. | 0:06 | |
| Why? | 0:08 | |
| Their drinking water contained Fluoride. | 0:08 | |
| Now, after years of Fluoride research, | 0:10 | |
| Procter and Gamble proudly announces, | 0:13 | |
| Triumph Over Tooth Decay. | 0:15 | |
| Available to everyone everywhere. | 0:17 | |
| As it brings you Crest Toothpaste, with Fluoristan. | 0:19 | |
| It's exclusive status Fluoride formula | 0:22 | |
| greatest decay preventive in any toothpaste. | 0:24 | |
| Here's how Crest works. | 0:27 | |
| Crest, with Fluoristan, actually combines with | 0:29 | |
| and strengthens tooth enamel | 0:32 | |
| to lock out decay from within. | 0:34 | |
| Yes, when you brush with Crest, you | 0:36 | |
| and your family will have far fewer cavities. | 0:38 | |
| Your teeth will be strengthened against decay, | 0:41 | |
| and regular Crest use will keep them that way. | 0:43 | |
| Crest, with Fluoristan, helps keep your teeth | 0:47 | |
| naturally white and beautiful, | 0:49 | |
| blocks out bad breath as it locks out decay. | 0:51 | |
| With Crest, your family approaches the long dreamed | 0:54 | |
| of day of healthy decay free teeth. | 0:57 | |
| Start now to Triumph Over Tooth Decay with Crest. | 1:00 | |
| The only toothpaste that makes possible a major reduction | 1:04 | |
| in tooth decay. | 1:07 | |
| Get Crest toothpaste with Fluoristan. | 1:08 | |
| Greatest decay preventative in any toothpaste. | 1:11 |
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