P&G: Crest Toothpaste, 1960s
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| (car roars to a stop) | 0:00 | |
| (horn honks) | 0:03 | |
| - | Hey, Joey. | 0:04 |
| You're gonna be late the first day of school. | 0:05 | |
| - | Uh uh. | 0:08 |
| - | Bye, honey. | 0:09 |
| (lips smack on cheek) | ||
| Be good. | 0:11 | |
| (footsteps pound) | 0:12 | |
| Make sure he gets home on time, Jane. | 0:15 | |
| He has an appointment | 0:16 | |
| (car door slams) | ||
| with the dentist. | 0:17 | |
| Jane | Okay. | |
| (car zooms off) | 0:19 | |
| Narrator | Good mother. | 0:21 |
| She's making a visit to the dentist part | 0:22 | |
| of her child's back-to-school routine. | 0:24 | |
| Like mothers everywhere, | 0:26 | |
| she's joining The 1964 Family Crusade Against Cavities. | 0:27 | |
| You should join The Crusade too. | 0:31 | |
| How? | 0:33 | |
| By seeing your family dentist now. | 0:34 | |
| Ask your dentist | 0:36 | |
| how watching between-meal treats can help prevent cavities. | 0:37 | |
| Ask your dentist | 0:41 | |
| how proper brushing can help prevent cavities | 0:42 | |
| and ask your dentist about Crest | 0:45 | |
| and the added benefit Crest can give | 0:47 | |
| to your family's dental program. | 0:49 | |
| Now at back-to-school time, | 0:51 | |
| make sure your children's teeth are in good condition. | 0:53 | |
| Join Crest's Family Crusade Against Cavities today. | 0:56 |
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