P&G: Ivory Snow, 1960s
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| Spokesperson | Dick Zupolski and Pat Alekshack, | 0:02 |
| fathers and gym teachers with rough hands | 0:04 | |
| are reenacting the Ivory Snow softness test, | 0:06 | |
| the hard way, blindfolded. | 0:08 | |
| Three babies are wearing detergent-washed diapers. | 0:10 | |
| One, an Ivory Snow-washed diaper. | 0:13 | |
| - | I think this one is soft, this is it. | 0:15 |
| Spokesperson | Take off your blindfolds. | 0:16 |
| - | Ivory Snow. | 0:19 |
| - | Right. | |
| Ivory Snow washes diapers softer than detergents | 0:21 | |
| because it's a soap, not a detergent. | 0:24 | |
| If rough hands can feel the difference, | 0:26 | |
| so can your baby. | 0:28 |
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