P&G: Ivory Snow, 1960s
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| Narrator | Marty Humphrey grows beets, cotton, and kids. | 0:01 |
| With his rough hands, | 0:04 | |
| he's reenacting the Ivory Snow softness test. | 0:05 | |
| One baby is wearing an Ivory Snow washed diaper, | 0:08 | |
| the other a detergent washed diaper. | 0:11 | |
| Marty, which diaper's softer? | 0:13 | |
| - | Oh, there's no question about it. | 0:16 |
| Ted has the softer diaper. | 0:18 | |
| Narrator | Please read the hidden tag. | 0:20 |
| Kelly, it's Ivory Snow. | 0:21 | |
| Narrator | Ivory Snow washes diapers | 0:23 |
| softer than detergents. | 0:25 | |
| If the roughest hands can tell, so can your baby. | 0:27 |
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