P&G: Ivory Snow, 1960s
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| Announcer | Clay Brooks, Al Wentworth, and W.L. Martin | 0:01 |
| are grandfathers with rough hands. | 0:03 | |
| They're reenacting the Ivory Snow softness test | 0:06 | |
| to find the softest diaper. | 0:08 | |
| One baby is wearing an Ivory Snow-washed diaper; | 0:10 | |
| the others detergent-washed diapers. | 0:13 | |
| - | We think this little fella has the softest diaper. | 0:15 |
| - | There's no question about it. | 0:18 |
| Announcer | Please read the hidden tag. | 0:19 |
| Grandpa | That's Ivory Snow. | 0:21 |
| Announcer | Ivory Snow washes diapers | 0:23 |
| softer than detergents. | 0:24 | |
| If the roughest hands can tell, so can your baby. | 0:26 |
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