P&G: Ivory Snow, 1960s
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| - | We're really going to bundle up today. | 0:01 |
| The weatherman says it's going to be nice, | 0:03 | |
| but Mommy knows better. | 0:05 | |
| (soft harp music) | 0:07 | |
| Narrator | One nice thing about being a baby | 0:09 |
| is all the care and protection you get. | 0:11 | |
| - | No, no, they're dirty. | 0:15 |
| They're for your feet, not your mouth. | 0:17 | |
| Narrator | Protection for you | 0:20 |
| is your mother's biggest concern. | 0:21 | |
| It's one of Ivory Snow's biggest concerns, too. | 0:24 | |
| So when we set out to make a new Ivory Snow, | 0:27 | |
| we had to make sure it would still help | 0:30 | |
| protect you against chafing. | 0:32 | |
| Our new Ivory Snow is part detergent to clean, | 0:35 | |
| part mild soap to leave diapers softer | 0:38 | |
| than other detergents. | 0:40 | |
| So what we really have is a special detergent | 0:42 | |
| with softness built in. | 0:45 | |
| About the rest of the protection you need, | 0:48 | |
| your mother has that under control. | 0:50 | |
| Mother | Now we've got to get you fed | 0:53 |
| if you're going to grow up big and strong. | 0:54 |
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