P&G: Ivory Snow, 1960s
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| - | Well, what do you think, Pa? | 0:01 |
| - | He's is a doll-ski.(giggles) | 0:02 |
| - | Except he's got his mother's red hair and tender skin. | 0:03 |
| - | Sure, Ma, but his skin's so tender, | 0:08 |
| Sylvia tenderizes his diapers. | 0:10 | |
| - | Tenderizes? Diapers? | 0:12 |
| Sylvia | That's what Louis calls the Ivory Snow | 0:14 |
| because it makes diapers so soft! (baby exclaims) | 0:16 | |
| - | Aww. | 0:18 |
| - | The more powerful detergents get, | 0:19 |
| the more I run for Ivory Snow. | 0:21 | |
| - | Tenderizer for diapers! Only in America! (laughs) | 0:23 |
| (baby giggles) | 0:28 |
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