P&G: Ivory Snow, 1960s
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| Narrator | Louis Alfono, a carpenter with rough hands | 0:01 |
| and a father himself | 0:03 | |
| is reenacting the Ivory Snow softness test. | 0:05 | |
| Nine of these babies are wearing detergent washed diapers | 0:08 | |
| only one, an Ivory Snow washed diaper. | 0:10 | |
| We asked Louis to find the baby with the softest diaper. | 0:13 | |
| - | This is it. | 0:16 |
| This is the softest. | 0:17 | |
| Narrator | Louis, there's a hidden tag in the diaper. | 0:19 |
| - | Ivory Snow. | 0:21 |
| - | Ivory Snow | |
| with built-in fabric softener. | 0:23 | |
| Washes diapers softer than detergents, | 0:24 | |
| even Louis's rough hands can tell. | 0:27 |
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