P&G: Ivory Snow, 1960s
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| - | You know how old I was when I got married? | 0:03 |
| Seventeen. | 0:05 | |
| My mother almost had a fit. | 0:06 | |
| "You're just a baby," she said. | 0:08 | |
| But anyway, a year later I had a real baby. | 0:11 | |
| This baby. | 0:14 | |
| I was scared stiff. | 0:15 | |
| Not just because I never had a baby before, | 0:17 | |
| but I had to prove something to my mother | 0:19 | |
| and my mother-in-law. | 0:22 | |
| I was going to be the world's best mother | 0:23 | |
| in lots of little ways. | 0:26 | |
| For instance, you know how I wash his diapers? | 0:28 | |
| Not with detergent. | 0:30 | |
| I use Ivory Snow. | 0:32 | |
| Know why? | 0:33 | |
| Because Ivory Snow has built-in fabric softener | 0:34 | |
| that gets diapers much softer than detergents. | 0:36 | |
| Ma, feel. | 0:40 | |
| - | Very, very soft. | 0:42 |
| - | Very nice. | 0:46 |
| Narrator | Ivory Snow with built-in fabric softener, | 0:49 |
| washes diapers so much softer than detergents. | 0:51 | |
| Even a mother-in-law can feel the difference. | 0:54 |
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