P&G: Ivory Snow, 1960s
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| (babies babble) | 0:01 | |
| - | Louie Alfano, a carpenter with rough hands | 0:06 |
| and a father himself is re-enacting | 0:09 | |
| the Ivory Snow softness test. | 0:09 | |
| Nine of these babies are wearing diapers washed | 0:13 | |
| with the most popular detergents. | 0:15 | |
| Only one baby is wearing a diaper washed | 0:17 | |
| with soft, safe Ivory Snow. | 0:19 | |
| Louie is trying to find a baby wearing the softest diaper. | 0:22 | |
| (babies babble) | 0:27 | |
| (baby squeals) | 0:36 | |
| This is it. | 0:38 | |
| This is the softest! | 0:39 | |
| Louie, there's a hidden tag in the diaper, | 0:40 | |
| please read what it says. | 0:42 | |
| Ivory Snow with built in fabric softener. | 0:44 | |
| Yes | 0:46 | |
| - | Ivory Snow softness... | 0:47 |
| to help protect against rubbing and chafing. | 0:48 | |
| Ivory Snow with built-in fabric softener | 0:51 | |
| washes diapers softer than detergents. | 0:53 | |
| Even Louie's rough hands can tell the difference. | 0:56 |
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