P&G: Ivory Snow, 1960s
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| (baby babbling) | 0:01 | |
| Narrator | Now you take the test, Mr. Driscoll. | 0:02 |
| Which diaper is softer? | 0:04 | |
| That's your honest opinion? | 0:07 | |
| Well thank you, Mr. Driscoll. | 0:09 | |
| The diaper on the left was washed with a popular detergent. | 0:10 | |
| The one on the right with Ivory Snow | 0:13 | |
| Which do you think is softer. | 0:15 | |
| (baby babbling) | 0:17 | |
| Narrator | Well, thank you, Miss Allen. | 0:19 |
| Next, Mr. Cady, is one diaper softer? | 0:20 | |
| Ivory Snow. Well thank you. | 0:25 | |
| Miss Chin? | 0:28 | |
| Yes, uh, Miss Chin, which is softer? | 0:29 | |
| Thank you. | 0:33 | |
| Next. Oh yes. | 0:34 | |
| Miss Segmen, which do you think is softer? | 0:36 | |
| When you want to prove that Ivory Snow washes | 0:40 | |
| diapers softer than detergents wash diapers, | 0:42 | |
| you ask the people who wear diapers. | 0:44 | |
| So we did, and we found out | 0:47 | |
| that more people who wear diapers know that Ivory Snow | 0:49 | |
| with built-in fabric softener, washes diapers softer. | 0:51 | |
| And the people who wear diapers should know better | 0:55 | |
| than anybody shouldn't they? | 0:57 |
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