P&G: Ivory Snow, 1960s
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| Announcer | By ordinary wash day standards, | 0:01 |
| Ivory Snow is a failure. | 0:03 | |
| It's too soft to get tough with gritty overalls, | 0:05 | |
| too general, to get the ground-in dirt out of rugs, | 0:09 | |
| not strong enough for greasy aprons, | 0:12 | |
| and not powerful enough to take on scuffy sneakers. | 0:14 | |
| It's just too soft, too gentle for ordinary wash day wash | 0:17 | |
| And if that weren't bad enough, | 0:25 | |
| we've never heard a kind word from our best customers. | 0:27 | |
| (baby cooing) | 0:30 | |
| Babies don't talk. | 0:31 | |
| They can't tell us they need something special. | 0:33 | |
| Safe Ivory Snow, with its own built in fabric softener, | 0:36 | |
| for softness detergents can't match. | 0:39 | |
| And babies can't remind us that more baby doctors recommend | 0:42 | |
| Ivory Snow for baby wash than any other product. | 0:45 | |
| But if babies could talk, | 0:51 | |
| (baby cooing) | ||
| they'd tell us Ivory Snow is a big success. | 0:54 | |
| (baby laughing) | 0:58 |
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