P&G: Ivory Snow, 1960s
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| (construction machinery whirring) | 0:01 | |
| - | Hey, you want to test diapers for softness? | 0:06 |
| Yeah, diapers. | 0:10 | |
| You've gotta have rough hands like these and a baby | 0:12 | |
| like my little Carrie here. | 0:14 | |
| I'm Cornell Collins and it was Ivory Snow that asked Carrie | 0:16 | |
| and me to take their softness test. | 0:19 | |
| - | Which feels softer, Mr. Collins, Ivory Snow-washed diapers | 0:21 |
| or detergent-washed diapers? | 0:24 | |
| - | These are definitely softer. | 0:25 |
| Woman | Read the tag, please. | 0:27 |
| - | Hey, Today's Ivory Snow with built-in fabric softener. | 0:28 |
| How's that, spud? | 0:32 | |
| (baby coos) | ||
| - | Right, detergent-washed diapers don't get the softness | 0:34 |
| of Ivory Snow's built-in fabric softener, | 0:37 | |
| and the softer the diapers, the safer they are. | 0:40 | |
| That's because softness helps protect against rubbing | 0:42 | |
| and chafing. | 0:44 | |
| - | Safer, huh? That's for you, Carrie. | 0:45 |
| If my rough hands can feel a difference, | 0:48 | |
| you know those diapers are soft. | 0:50 | |
| Woman | Get pure, mild Ivory Snow | 0:53 |
| with built-in fabric softener. | 0:54 | |
| More baby doctors recommend it. | 0:56 |
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