P&G: Ivory Snow, 1960s
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| (pic hitting rock) | 0:01 | |
| - | Who'd ask a geologist | 0:03 |
| with these rough hands | 0:04 | |
| to test diapers for softness? | 0:05 | |
| Ivory Snow! | 0:07 | |
| - | Which feel softer, Mr. Arnold? | 0:08 |
| Ivory Snow-washed diapers | 0:09 | |
| or detergent-washed diapers? | 0:10 | |
| Clark | These on the right. | 0:12 |
| - | [Female Interviewer] And the tag says? | 0:13 |
| - | Today's Ivory Snow | 0:14 |
| with built in fabric softener. | 0:15 | |
| - | [Female Interviewer] Right. | 0:17 |
| Detergent-washed diapers just aren't as soft. | 0:18 | |
| And softness means safety | 0:19 | |
| from rubbing and chaffing. | 0:21 | |
| - | If my rough hands can feel the difference, | 0:22 |
| I'm sure little Amy can. | 0:24 | |
| - | [Female Interviewer] Get pure, mild | 0:26 |
| Ivory Snow with built-in fabric softener. | 0:26 |
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