P&G: Ivory Snow, 1960s
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| (car honking) | 0:03 | |
| - | Can you see me testing diapers for softness? | 0:05 |
| Well I did, rough hands and all. | 0:08 | |
| My name's Joe Tice, and this is my little girl, Joy, | 0:11 | |
| and it was Ivory Snow who asked us | 0:15 | |
| to take their softness test. | 0:16 | |
| - | Mr. Tice is going to decide which diapers feel softer. | 0:18 |
| Power washed in today's Ivory Snow, | 0:21 | |
| with built-in fabric softener, | 0:22 | |
| or those washed in a leading detergent. | 0:24 | |
| - | This pile is definitely softer. | 0:27 |
| - | Read the tag, please? | 0:28 |
| - | Today's Ivory Snow with built-in fabric softener | 0:30 |
| - | And the other tag. | 0:33 |
| - | Detergent. | 0:34 |
| - | See, Joy? It was Ivory Snow. They are softer. | 0:35 |
| - | Right. No detergent can give you that much softness | 0:39 |
| plus Ivory Snow purity and mildness | 0:42 | |
| and softness helps protect against rubbing and chafing. | 0:44 | |
| - | If my rough hands can tell the difference, | 0:47 |
| I'm sure little Joy can and she said that's soft. | 0:50 | |
| (Joy squeals happily) | 0:53 | |
| - | Get pure, mild Ivory Snow with built in fabric softener | 0:54 |
| more baby doctors recommend it. | 0:57 |
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