P&G: Ivory Snow, 1960s
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| (boat engine roars) | 0:02 | |
| (seagulls squawk) | 0:05 | |
| (boat engine roars) | 0:06 | |
| - | Hi, I'm Bob Jason. | 0:10 |
| I skipper fishing boats | 0:12 | |
| and I got the rough hands to prove it. | 0:13 | |
| I've also got a baby in diapers, Tommy here. | 0:15 | |
| And that's why Ivory Snow asked me | 0:18 | |
| to take this softness test. | 0:20 | |
| - | We've asked Mr. Jason to decide | 0:22 |
| which diapers feel softer. | 0:23 | |
| The pile washed in today's Ivory Snow | 0:25 | |
| with built-in fabric softener, | 0:27 | |
| or those washed in a leading detergent. | 0:28 | |
| - | This pile feels softer | 0:30 |
| Woman | Read the tag, please. | 0:31 |
| Bob | Today's Ivory Snow, with built-in fabric softener | 0:32 |
| Woman | And the other tag? | 0:35 |
| Bob | Detergent. | 0:36 |
| Hey Tommy, that's Ivory Snow. | 0:37 | |
| It's softer. | 0:39 | |
| Woman | Right. | 0:40 |
| No detergent can give you that much softness. | 0:41 | |
| Plus Ivory Snow purity and mildness | 0:43 | |
| and softness helps protect against rubbing and chafing. | 0:46 | |
| - | If my rough hands can feel the difference. | 0:49 |
| I'm sure Tommy can. | 0:51 | |
| You have it soft, don't you son? | 0:53 | |
| Woman | Get pure, mild Ivory Snow | 0:54 |
| with built-in fabric softener | 0:56 | |
| More baby doctors recommend it. | 0:57 |
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