General Foods: Horizon Coffee, 1970s
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| (birds chirping) | 0:01 | |
| (rooster crowing) | ||
| - | What are those cherries doing | 0:05 |
| on the coffee trees, Uncle Adam? | 0:06 | |
| - | (laughing) You know, it's funny when people come here | 0:08 |
| to my South American plantation, | 0:10 | |
| that's one of the first questions they ask. | 0:11 | |
| The coffee beans grow inside these cherries. | 0:14 | |
| - | How do you know when they're ripe? | 0:16 |
| - | When they turn this deep, rich color, | 0:18 |
| they're full of flavor. | 0:20 | |
| That's when they're picked for Horizon Coffee, | 0:22 | |
| and we come back for the rest when they're full of flavor. | 0:24 | |
| - | So Horizon beans are all picked by hand? | 0:27 |
| - | Lots of them are, just like these. | 0:29 |
| - | (laughing) But Adam, there's gotta be an easier way. | 0:31 |
| - | Well, some of the growers strip all of beans, ripe or not. | 0:35 |
| - | But Horizon hand picks lots of theirs. | 0:38 |
| - | Right, come on you two, I'll give | 0:40 |
| you a cup of coffee you'll never forget. | 0:42 | |
| (woman laughing) | 0:46 | |
| (animals chattering) | ||
| - | Mmm, Horizon is delicious. | 0:49 |
| - | It's so rich, Uncle Adam. | 0:52 |
| - | It makes sense, my friends. | 0:54 |
| When the beans are full of flavor, | 0:56 | |
| the coffee's full of flavor. | 0:58 |
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