General Foods: Horizon Coffee, 1970s
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| - | The coffee's ready. | 0:01 |
| - | Come on, Dougie | 0:02 |
| - | Is mom's coffee bad as ever? | 0:05 |
| - | Shhh, you kinda get used to it. | 0:06 |
| - | Used to it? | 0:10 |
| Dad, you should enjoy your coffee. | 0:11 | |
| - | I guess you're right, but it's not all that bad you know. | 0:14 |
| - | C'mon it's bitter, it's dull, | 0:16 |
| it's heavy. | 0:19 | |
| Dad, Navy coffee's better than mom's. | 0:21 | |
| - | Oh, I hope she didn't hear you say that. | 0:24 |
| Mom | Here we are. | 0:27 |
| - | Hey not bad. Pretty good. What happened? | 0:31 |
| Horizon? | 0:35 | |
| Mom | It's a new kind of coffee. | 0:36 |
| It's very rich, but it isn't heavy. | 0:37 | |
| Narrator | Horizon is rich in hand selected coffee beans. | 0:41 |
| Some coffees use mostly stripped pick beans | 0:44 | |
| all the beans ready or not | 0:47 | |
| but gently roasted horizon is always rich, never heavy. | 0:48 | |
| - | That's outta sight Mom. | 0:52 |
| - | Better than Navy coffee. | 0:53 |
| Narrator | New horizon from general foods. | 0:56 |
| Always rich, never heavy. | 0:58 |
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