P&G: Crest Toothpaste, 1970s
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| (upbeat music) | 0:00 | |
| (speaking Spanish) | 0:03 | |
| (singing in Spanish) | 0:17 | |
| - | Now, class, in about 200- | 1:14 |
| - | Dad! Dad! | 1:15 |
| - | Barry, what are you doing here? | 1:16 |
| - | My checkup, only one cavity. | 1:18 |
| - | Wonderful! That's the best you've ever done. | 1:19 |
| - | How'd you do it? | 1:22 |
| - | I brush with Crest now. | 1:23 |
| - | Professor Brandon, toothpaste is toothpaste. | 1:25 |
| - | You're jumping to conclusions. Crest has fluoride. | 1:28 |
| Fluoride's the best cavity fighter around. | 1:30 | |
| - | I thought all toothpaste had fluoride. | 1:32 |
| - | No. The others we tried didn't have it. | 1:35 |
| I have to conclude Crest made the difference. | 1:37 | |
| Narrator | Can your toothpaste prove it fights cavities? | 1:41 |
| This one can. This is Crest. | 1:44 | |
| Crest's fluoride formula has proven it fights cavities. | 1:46 | |
| We proved it in over 20 clinical studies | 1:49 | |
| involving thousands of people all over the country. | 1:52 | |
| And Crest's accepted by the American Dental Association. | 1:54 | |
| - | Son, your checkup's the biggest breakthrough of the day. | 1:59 |
| Narrator | Crest can't promise only one cavity, | 2:03 |
| (school bell rings) | 2:05 | |
| but we promise most people | ||
| good checkups. | 2:06 | |
| Fighting cavities is the whole idea behind Crest. | 2:09 |
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