P&G: Crest Toothpaste, 1970s
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| (bell rings) | 0:01 | |
| - | Uh-oh, here comes trouble, Pop. | 0:03 |
| - | Mr. Goodwin, you got my order wrong. | 0:05 |
| I didn't order Crest. | 0:07 | |
| - | No, a smart girl like you, Sarah? | 0:08 |
| - | No. | 0:10 |
| - | Well, you should. | |
| - | Why Crest? | 0:12 |
| - | Because Crest fights cavities. | 0:13 |
| - | But I don't get many cavities. | 0:15 |
| - | Maybe you don't but your little Lucy was in this morning. | 0:17 |
| Told me about her cavities. | 0:20 | |
| - | Oh yes, but Crest? All toothpastes are the same. | 0:21 |
| - | Uh-uh. Crest has fluoride. Yours doesn't. | 0:24 |
| Fluoride's the best cavity fighter you can get. | 0:28 | |
| Right, Mary? | 0:31 | |
| - | Oh, yes, Sarah. | 0:31 |
| Mr. Goodwin convinced us about Crest. | 0:33 | |
| That fluoride really worked. | 0:35 | |
| You know, our checkups have been much better. | 0:37 | |
| - | Now I feel guilty about my Lucy. - Oh. | 0:40 |
| - | Never too late to start. | 0:43 |
| - | Thanks, Mr. Goodwin. | 0:46 |
| - | You take care of Lucy now. | 0:47 |
| She's the only one you've got. So far. | 0:48 | |
| (both chuckle) | 0:51 | |
| Announcer | Crest is accepted | 0:53 |
| by the American Dental Association. | 0:54 | |
| Is Crest fighting cavities in your family? | 0:55 | |
| - | Never too late to start. | 0:58 |
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