P&G: Crest Toothpaste, 1970s
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| - | Concert B-flat scale, ready and - | 0:02 |
| - | Dad! Dad! | 0:04 |
| - | Emi! What's up? | 0:04 |
| - | My checkup, I only had one cavity! | 0:06 |
| - | Great! | 0:09 |
| - | Bet you used Crest. | 0:09 |
| - | How'd you know that? | 0:11 |
| - | Well, Crest has fluoride, fluoride fights cavities. | 0:12 |
| - | Right! That's why we switched to Crest. | 0:15 |
| The others we tried didn't have it. | 0:17 | |
| Announcer | Crest can't promise only one cavity, | 0:19 |
| but we can promise most people good checkups. | 0:21 | |
| - | So Crest made sense. | 0:23 |
| A toothpaste should fight cavities. | 0:25 | |
| Announcer | Fighting cavities is the whole idea | 0:27 |
| behind Crest. | 0:28 |
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